If you syndicate your RSS Feed or advertise it,you will get an immediate boost in traffic toyour web site by others reading and/or linking to yourinformation.
There a 2 ways to do this:
a) Place an XML button at the top of your home page. Thisis a little orange image that links to your RSS file. Youcan see one at the top of my home page at www.isitebuild.com. Get a copy of the image (right click, save picture as) andupload it to your website. Place the image, with your xml link, on your home page. For example, heres the line of code I placed on my home page:
<imgborder="0" src="rss/rss_icon.jpg" alt="rss for maryland webdesign" width="36" height="14">
Feel free use this code for your own site but remember toreplace the information with your own link.
b) Submit your sites RSS feed URL to various aggregatorsor news readers. This will enable them to start check yourRSS feed for updates.
Here is a list of some of the most popular newsaggregators:
Daypop: http://www.daypop.com/info/submit.htm
Syndic8: http://www.syndic8.com/suggest.php?Mode=data Aggregator
Userland: http://aggregator.userland.com/
Feedster: http://www.feedster.com/add.php
Postami: http://www.postami.com/rss.finder/submit_feed.php
Tip:
Update your RSS feed regularly - add new articles toyour RSS file on a regular basis. Make sure you link eacharticle to your site to increase your web traffic. Rememberto delete your old articles because the dates next to yourarticles will adjust depending on when news aggregatorspick them up.
You only need to do this once and then syndicators trackingyour feed automatically pick up your new feed items as youupdate them.
Conclusion:
Even though RSS feeds is a relatively new way of marketing,once you set it up it takes very little time to maintainand provides another great way to increase the number ofvisitors to your web site.
Related Articles
What is RSS and Its Benefits
http://www.isitebuild.com/rss/index.html
What are RSS Feeds and Why You Need an RSS Reader
http://www.isitebuild.com/rss/what-are-rss-feeds.htm
How to Create an RSS Feed for Your Web Site
http://www.isitebuild.com/rss/rss-feed.htm
How to Syndicate Your RSS Feed
http://www.isitebuild.com/rss/syndicate-rss-feed.htm
About the Author
Herman Drost is the Certified Internet Webmaster (CIW)owner and author of Maryland Web Design, Hosting, Marketing Subscribe to his "Marketing Tips" newsletter for more original in-depth articles at: http://www.isitebuild.com/articles