But where theres hype - theres interest!

And with good reason - RSS is posed to be the break outtechnology of 2005. Those who dont take full advantageof it will be left behind.

If you need convincing - here are 10 reasons why you should put RSS on your site:

1. Its easy and fast! Not to mention Free! You can usea free service like eBlogger and publish your Blog and RSSfeed within minutes. You can even place or publish yourBlog/RSS Feed on your own site without knowing html orxml. Its all done for you!

Repeat - its simple to use and very convenient. Publishingyour blog is only a few clicks away. (If you need help - just use the link at the end of this article.)

2. Syndicate Your Content. RSS stands for really simplesyndication and its just another way of passing along your information. With the popularity of MyYahoo and the Firefox browser (which has a built-in RSS feed reader) increasing - syndicating your content has gotten even simpler.

The next version of Windows is reportly scheduled to have anRSS feature. If this happens - RSS will explode.

3. Get Your Content Indexed. Using blogs to publish your content is a neat way of side stepping the regular indexing procedure. It gets your content indexed very quickly in most of the search engines.

Search Engines are constantly on the lookout for freshcontent - these link rich blogs are a good source of this content. Because blogs are on specific topics - they have a concentrated source of good quality informational material to serve out!

4. Instant Contact. Blogs give you instant contact with your readers or viewers. We live in an instant society - we want everything five minutes ago. Blogs provide this instant gratification. Readers or viewers using MyYahoo have an instant link to your information or postings.

RSS Feeds will instantly spread your information to allinterested parties - bringing in targeted traffic.

5. Building Your List. People who pick up your RSS feedor add you to their MyYahoo site - become your subscribers. You are really building your contact list. Have a popular blog or RSS Feed and you can build a large targetedcontact list very quickly.

Might not replace your old opt-in email list - but it can be a lucrative addition to it! Take advantage of all those targeted contacts.

6. Link Building. Blogs are link heavens! Build your links thru blogs. All these links will boost your link popularity and increase your search engine rankings.

Plus, by giving viewers/readers a way of adding your RSS Feed creates targeted links to your site. This reason alone is why your site should have RSS!

7. Viewer/Subscriber Feedback. Instant feedback from your subscribers or viewers is easy with blogs. Creating trust and credibility is so much easier when there is immediate communication between the two parties.

8. Keyword Content Building. Blogs are especially good for building keyword targeted content for your site. All these links will boost your keyword rankings in the searchengines. Google places a high value on anchor text and blogsare a good place to put all those links.

You can also start different blogs targeted at specific related keywords covering the major topics of your site. Again, search engines love related keyword linking so youcan boost your sites rankings by using blogs.

9. Monetize Your Content. Blogs are an excellent way of monetizing your content. Blog sites like Eblogger (owned by Google) even encourages you to use the adsense code in your blogs. If you have a popular blog - this may bring in extra income.

Plus, publishing your ezine or newsletter in a blog can bring in revenue for months if not years to come. All those affiliate links and product promotions get indexed by the search engines and become accessible to a wider audience, i.e. market.

10. Because Everyone Else is Doing It! Might sound a bit Jonesish but you do have to keep up with whatother web sites are doing. To remain competitive - you must put RSS on your site.

Sites without the AddtoMyYahoo link or the xml button will be the exception rather than the rule in just a few years - if not months. Its simply anotherway of getting your information out there. Its an opportunity and advantage that you cannot afford to miss.

Proceed without RSS at your own risk!

Titus Hoskins

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