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If youre looking for a low-cost, yet highly effective means of advertising your products and services, then Google Ad
Google AdWords provides a simple way to purchase highly targeted advertising, regardless of your budget. Unlike other sites selling banner ad space and pay-per-ranking, AdWords provides advertisers with highly effective text ads that are displayed with the search results. Studies have shown that highly targeted keyword advertising produces an average of four times the industry standard clickthrough rate.
Google, one of the premier Search Engines, receives over 29 million searches each day. Their popularity most likely stems from the speed and accuracy of their search results. Needless to say, placing your text ad with Google Adwords will be a highly effective way to advertise your products and services.
It is a well-known fact that text ads perform much better than banner ads. What better way to target your audience than through a popular Search Engine? Your potential customer is there for a reason -- theyre looking for something. When a Google visitor types in their keywords, they are almost instantly presented with their search results. On the right side of the results are colored text boxes containing targeted advertisements that match their search terms.
When you place your ad with AdWords, you will have the ability to select a list of tightly targeted keywords including all of the following:
Keyword Matching - Shows your ad when a search includes your selected words.
Phrase Matching - Shows your ad when a search includes your selected phrases.
Exact Query Matching - Shows your ad when a search contains your exact keywords and no others.
Negative Keyword Matching - Will not show your ad if a search contains certain words you select.
This unique targeting technique will enable you to create a highly targeted ad campaign and test your ads with a high rate of accuracy. Whats more, you can even target your ads to a specific country or language.
The great thing about advertising with Google AdWords is that you will have complete control over your ad and how much youd like to spend. You can open an account with a credit card with no minimum deposit required. Once you place your ad, it can begin running almost immediately.
Their advertising rates are very reasonable. The amount you spend on your advertising campaign will depend on two factors: (1) the number of times your ad is displayed and (2) the position, one through eight, in which your ad appears. The advertising rates are as follows:
Position 1 - $15 per thousand ads shown
Position 2 - $12 per thousand ads shown
Position 3 - $10 per thousand ads shown
Position 4 - 8 $8 per thousand ads shown
The position of an ad is determined by how well it is performing. Ads with a higher clickthrough rate will receive a higher position and in turn will cost more.
In order to increase your clickthrough rate and spend less money, try to select keywords and phrases that specifically target the product or service youre offering. Avoid using common words, as these will use up your ad displays very rapidly. Instead, select words that specifically target your product or service. For example, instead of using a general keyword like software, use a keyword that focuses on a specific software such as FrontPage 2002. Or, a little less focused, web design software. In addition, make sure you use your keyword phrase (search term) as the title of your ad. This will increase your clickthrough rate considerably.
When you set up your account with Google, make sure you use a different ad for each search term. Not only will this increase your ads relevance in the search results, but it will also increase your clickthrough rate.
Once you place your ad, you can easily track your ads response rate and make adjustments instantly. This is a great, low-cost way to find out which ads are performing the best.
Google AdWords provides Internet marketers with a cost-effective alternative to banner advertising. If you want to increase your traffic and sales, give AdWord a try -- youll be glad you did.
For further information, visit Google AdWords: http://adwords.google.com
About the author:
About the Author:
Shelley Lowery is the author of the acclaimed web design
course, Web Design Mastery. http://www.webdesignmastery.com
And, Ebook Starter - Give Your Ebooks the look and feel of a
REAL book. http://www.ebookstarter.comVisit Web-Source.net
to sign up for a complimentary subscription to Etips and
receive a copy of the acclaimed ebook, "Killer Internet
Marketing Strategies." http://www.web-source.net
Secret Formulas for Writing Headlines That Sell Shelley LoweryWe all know the importance of a powerful headline. However, writing a great headline isnt as easy as it sounds.
An effective headline will literally force your potential customers to learn more. It will instantly ignite a certain emotion and intrigue them to read on.
In order to write an effective headline, you must learn how to use specific words to achieve a specific reaction.
Before writing your headline, you must first learn a little bit about the basic human motivators. According to psychologist Abraham Maslow, human behavior is always the result of one or more of five basic needs. He listed these needs in a sequence that he refers to as "the hierarchy of human needs."
He believes that until a less important need is met there wont be any desire to pursue a more important need. Below are the five human motivators, beginning with the basic needs and continuing to the most important needs.
Physiological - Basic human needs include hunger, thirst, shelter, clothing and sex.
Safety (Security) - Human need for physical, emotional and financial security.
Social (Affiliation) - Human need for love, affection, companionship and acceptance.
Esteem (Self Esteem) - Human need for achievement, recognition, attention and respect.
Self-actualization - Human need to reach their full potential.
When you are aware of the basic human needs, you can incorporate these needs into your writing. A great headline will appeal to your potential customers emotions. You must feel their needs, wants and desires and write your headlines with passion and emotion.
When writing your headlines, keep in mind, you only have a few seconds to grab your potential customers attention. If your headline doesnt immediately catch their attention, theyll simply move on and never return. Below are several different formulas used by professional copywriters to write compelling headlines.
How to
"How to Increase Your Sales Up to 500% by Using This One Simple Strategy"
Headlines beginning with how to are very successful, as the Internet is all about information. Internet users have a strong desire to learn. A headline beginning with how to immediately grabs your potential customers attention and forces them to read on.
Question
"Are You Sick and Tired of Working For Someone Else?"
Headlines written in the form of a question are very effective, as they appeal to your potential customers emotions. When they read a headline written as a question, theyll answer the question in their mind. If the question identifies a specific need, want or desire, theyll read on.
Command
"Double Your Income Within the Next 12 months --Guaranteed!"
A command headline focuses on the most important benefit your product or service has to offer. It instantly demands your potential customers attention and intrigues them to read on.
News
"Announcing a Brand New Breakthrough in E-Publishing"
News headlines are very effective and used to announce new products and services. They are written in the form of an announcement or introduction and create curiosity.
Testimonials
"Internet Marketing Exclusive is Pure Genius -- Our Sales Have Increased by 40%!"
Headlines written in the form of a testimonial are very effective, as they instantly begin building trust.
When writing your headlines, certain words, when combined together, will literally draw your readers attention to your ad. Below are of few of these "Power Words" that consistently work.
Breakthrough
Discover
Discovery
Easy
Free
Guaranteed
Hidden
Incredible
Love
Master
Money
New
Powerful
Profits
Proven
Results
Revealed
Scientific
Secret
Shocked
Shocking
Ultimate
Uncovered
You
Your
According to a Yale University study, the following words are the most powerful words in the English language.
Money
Discovery
Save
Easy
New
Love
Health
Proven
You
Results
Guaranteed
Safety
Just as certain words ignite different emotions, certain subjects have a broader interest than others do. Some of the most popular subjects include wealth, love, health and safety.
Take your time and try the different formulas according to your needs. Use a combination of the power words and write a headline that sells. By learning the art of writing headlines that focus on the basic human needs and emotions, you can increase your sales considerably.
About the author:
About the Author:
Shelley Lowery is the author of the acclaimed web design
course, Web Design Mastery. http://www.webdesignmastery.com
And, Ebook Starter - Give Your Ebooks the look and feel of a
REAL book. http://www.ebookstarter.comVisit Web-Source.net
to sign up for a complimentary subscription to Etips and
receive a copy of the acclaimed ebook, "Killer Internet
Marketing Strategies." http://www.web-source.net
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