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Are you using both sides of the Google
Jason HulottBy now most of you realise that Google can give our websites the ability to appear within their results pages using a Pay
Per Click model (PPC).
This is called Google Adwords
Hopefully, you will also be aware that that Google offers website owners the ability to display these PPC results on
their own websites.
For this privilege, Google will pay the website owner a share of the PPC revenue earnt from any click throughs on the results displayed on their website.
This is called Google Adsense
So there you have both sides of the Google coin.
On one side, the ability to drive low cost targeted traffic and on the other side, the ability to generate revenue from
your existing traffic.
Youd think that was the end of it but really it is only the beginning.
Heads or Tails?
Heads it is.
Lets look at Adwords
There are those that think
write your ad, pays your money and away you go.
Which to 80% of the people using Adwords, this seems to work OK for them. Remember I said OK!
For the other 20% , these guys and gals, are testing,changing, innovating and working Google as hard as they can.
One such character is Chris Carpenter , whose GoogleCash is pioneering in the way that he works Google and now lets
other work Google just as hard.
"Like Bruce Lee taught us the art of fighting without fighting, Chris Carpenter shows us the art of website revenue generation without a website!"
Chris has shown examples of Adwords campaigns that cost cents to set up but pay dollars in commissions. None of my
current investments give me such a high ROI.
I have tried my hand at it and I am currently making around $4000 per month just from this one product. I am only
spending $250 on Adwords to get this return.
Why not have a look at Google Cash yourself.
http://www.j2-squared.com/google-cash-book-review.htm
Tails you win!
Secondly, while most people just cut and paste Adsense code into all the pages of their site, they just leave it at that
thinking job done!
They dont explore the high value keywords in their market or niche.
Why do that?
Well if you knew what the more profitable keywords and terms are, you can write content and these words can be displayed.
Google Adsense will then look at your page content and work out what to display.
You could double your income by changing words on your site. Maybe Life insurance to life assurance or personal loan to
loans or adverse credit to bad credit.
Also sites tend to use one format and one position for the ads.
Test, test, test
Try different layouts and work out which ones work best for you. You may be surprised.
Test, test, test
There are several tools that can help you identify keywords but the best for you would be either the Google Adwords program or Overture view bids tool.
Dont worry about thinking you are doing anything wrong. In fact, think about it - you will be creating relevant content for Google to display and for their users to read. Users are happy, Google are happy and you will earn more revenue from Adsense. So hopefully youll be happy too!
A Win Win situation!
Again, like most things rather than reinvent the wheel there is a whole book on Adsense written my friend William
Charlwood has written The Definitive Guide to Google AdSense which tells you exactly how to make money by hosting small
ads on your website. It is a detailed road-map of everything you need to do to get going and then maximise your AdSense
income.
Once youve got it right, you can look forward to a check every month from Google.
Check this out here:
http://www.j2-squared.com/adsense-guide.htm
So there you are, there are two sides to the Google coin.
Are you using both sides!
Good Luck!
About the author:
Jason Hulott is Director of J2 Squared, leading specialists in Internet consultancy
whose specific aim is to drive more Revenue to websites. Their main area of focus are the insurance,finance, and automotive industries.
About To Start An Online Business? Read This First.Steve ShawCopyright 2004 Steve Shaw
I recently received an interesting question from a visitor to one of my web sites: "If there is any advice that you wish you would have gotten before you started a business online, what would it be?". Rather than write an extensive email on this subject, I figured my answer would be of use to many people out there about to embark on what for many could be a life-changing experience.
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It takes a lot more work than much of the hype suggests.
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If you think you can put in a couple hours when you feel like it and achieve any level of success, you have been seriously misled. You need to be prepared to put in some very long hours, and to go through a steep learning curve as you find your way.
Establishing an online business is the same as setting up any other sort of business - it takes a lot of hard work and a lot of commitment over a long period of time, with many trials and tribulations along the way. Dont expect instant results, nor to sit on the beach after a couple of weeks while the money flows in - it doesnt happen.
The current success stories on the Internet have got there through months, more likely years, of hard work. You should be prepared to do the same, and to make whatever sacrifices you may need to make in your current life to do so.
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Dont fear failure - just get started now.
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Many people do not start something because they are afraid of failure. They are afraid of looking a fool, afraid of their nearest and dearest saying I told you so, afraid of wasting time, effort and expense on something that may not work out.
In fact, the very nature of the question in my opening paragraph above is based on a fear of failure. It is a vain search for that gold nugget of information that will prevent them screwing up.
The truth is that failure should be celebrated, it is a simple milestone on the way to success. It is only through failure that you can truly find the path to any sort of success, right from when you first learned to walk as a small child. Failure teaches you important lessons that make you wiser and will make your business stronger and far more likely to succeed.
Instead of just giving up when something has failed or not worked out like you expected, there is a really simple question you can ask instead that can lead to great success - "What can I learn from this experience?".
Everyone who has ever achieved success has gone through failure first. The difference is that the success stories picked themselves up, learned from the experience, and persisted anyway.
For many people, just getting started is often the hardest part. They will think about it, think some more, and then think again. Often rather than thinking in a focused way, they will end up procrastinating, and never get off the starting line.
The important part is just to get started. Yes, you may be initially doing completely the wrong thing, such as selling the wrong product in the wrong market, but failure is the only way you will learn, and the only way you will reach success. If you dont fail, you cant succeed.
And simply by starting, you have succeeded already, succeeded in getting way beyond the point that most people reach, which is usually just saying, One day I will. Make today that one day - why wait until tomorrow, when tomorrow never comes?
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Focus, focus, focus.
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It is important to maintain your focus on what you actually want to achieve. Are you aiming for an additional income to supplement an existing wage; or are you looking to make an Internet business a full-time occupation?
Whatever your focus is, it is important that you continually work towards it until you achieve it, whatever knockbacks or challenges you receive along the way.
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Be careful what you read - beware of information overload.
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There is so much information out there about how to do business online, much of it contradictory, that it is often difficult to separate fact from fiction.
Rather than read everything and anything you can get your hands on, it is best to find just a few people who you trust, who have a good reputation, and who are actually qualified to give the advice they give, and listen to them.
A little high-quality information can be worth a great deal.
It is also useful to watch what they actually do, and compare that to what they say - sometimes the two are very different, and following what they do is far more useful.
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Dont aim for perfection before you launch.
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No web site is ever perfect, and if you try to reach a high level of perfection before you launch or make your site live, you will lose more than you can achieve. Plus your version of perfection may differ a great deal to what actually works with your market.
Once your site is functional and of a reasonable quality, start promoting it immediately. Start to build up your mailing list by requesting the email addresses of your visitors. Test what works with your visitors and what does not, and alter your site accordingly.
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Listen to your visitors and customers.
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When you have started and got a web site up and running, it is important to listen to your visitors and customers, and to treat them with great respect. Not only will you learn a great deal from them about what the market is actually looking for, you can also earn lifelong customers and friends.
Positive comments from customers can be used with their permission as testimonials on your web site, which will strengthen your online credibility and profit potential.
Be prepared to continually adjust your web site to meet the market demands. A web site is never finished, a successful web site must evolve over time on a continual path of improvement.
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But most importantly...
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Decide to succeed - right now.
About the author:
Steve Shaw of takanomi.com develops software and systems for effective e-marketing. His PopUpMaster Pro software at http://popupmaster.comcreates popups that beat the popup blockers and which you can use with Google Adwords.
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